Marketing In The Cannabis Industry
Marketing in the cannabis industry is a volatile business where marketers often find themselves walking on eggshells. What remains unchangeable is the warming of the general public and state authorities on cannabis’s variety such as hemp and its chemovars: CBD, CBG, CBN, among others.
We’re dishing 20 of the top marketing trends in the cannabis industry we’re seeing in the first quarter of 2022.
1. Minor Cannabinoids Are Taking The Limelight
Marketing won’t be all about CBD (cannabidiol) and THC (delta-9-tetrahydrocannabinol) for the rest of 2022. Marketing, from past years, has already served its purposes for two of the most dominant cannabinoids isolated from the cannabis plant.
Minor cannabinoids like CBG, CBN, THCV, THC-A, Delta 8 and Delta 10 will claim the spotlight this year and possibly for the next few years.
Marketing will meet the increasing…
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